Many time we develop concepts that simply do not work for our clients, but the design itself has all the character of well thought out commercial ad. “Mad Orange”, a juicy ad (Yes, Pun intended), was just one those concepts slightly rejected.
Our aim was to give the client a useful marketing ad that was bright and very inviting. On those marks, we scored high points. But overall, the potential for this ad was lacking the true vision the client needed. In this case, the JUICE, wasn’t “mad” enough.
Building on what the client wanted to see, we took aim again and created something new. As I speak, we are drafting, cutting, sewing, taping, gluing and any other adjective you can think of to move this project into production. Of course once we have completed the design to our clients satisfaction, we will post it for your peeping eyes to view.
So why have we posted the reject I heard you whisper. We posted it here as work product, thus giving you an idea of our range in design and marketing. Also, it helps sells the idea that we are good at what we do. Are you in the market for a new design (logo, business card, flyer, banner, website) please let us know – We would love to work with you.
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